Welcome to
We use fiction, visual art, and research to help teams imagine and communicate hopeful futures.
“We cannot create what we can't imagine.”
― Lucille Clifton
The Problem
What gets our attention, grows. What if we aren’t amplifying what we most want?
The stories we tell ourselves as a society affect how we communicate, the choices we can see, and what we dream is possible. Seen through the lens of current, popular culture, the future can look dystopian.
TV shows, movies, and books feed us a disproportionate amount of imagery and stories of danger, greed, and collapse. And within our businesses and organizations, forecasting risks can often leave us seeing the future as pre-determined with outcomes to fear.
Here's the problem: When we invest our attention toward how things could get even worse, we divert some of our attention from imagining what it could be like if things got better. We also overlook important questions like "risks for whom?"
Imagining dystopia has become an industry, and in many ways, its greatest beneficiaries are also those that most stand to profit from turning our attention away from "what could be."
Our collective imagination is constricted. It takes intention and practice to release it.
What if the future could be better than what we currently imagine?
Research shows that businesses and organizations that invest time in the act of imagining positive futures, find their work becomes smarter and more innovative, their teams feel greater purpose, and their ideas attract more attention.
The worlds we want blossom from prioritizing imagination as a practice and the act of illustrating positive futures as a crucial skill. We create what we can imagine.
Building on economics, design, architecture, fiction, and biomimicry, the Futuring Collective supports teams and leaders to imagine positive futures so they can more effectively create the worlds they desire through their work.
The Futuring Collective brings the practice of positive futuring to:
Teams and individuals to help organizations and businesses advance and better communicate their work.
Fiction and TV/film writers to unlock positive, possible alternatives to the status quo in their work.
Curious listeners through The Light Ahead podcast, produced annually with select partners at the forefront of re-imagining the status quo.
The Futuring Collective also cultivates spaces for co-learning with other practitioners to advance the emerging field of futuring.
We work in collaboration with
a global collective of storytellers, researchers, and artists to offer:
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Workshops
We offer transformative workshops that help individuals strengthen their imagination-muscle through co-creative storytelling, visual fiction, and cross-disciplinary thinking. Workshops introduce and help participants explore the practice of futuring as a tool to refine their social impact and enhance their work.
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Consultations
We support organizations and companies to envision and tell the story of future worlds in which their core mission and intervention is the status quo of a transformed society aligned with repair, regeneration, and justice.
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Coaching
We offer regular coaching for leaders designed to elevate imagination through positive futuring exercises, guided protopian application, reflection, and support for cultivating a regenerative mindset.
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Toolkits
We offer worldbuilding toolkits designed for culture-makers and backed by research, to help inspire systems change through optimistic portrayals of future possibilities.
The Collective
The Futuring Collective is committed to supporting groups that want to step out of what isn’t working about business as usual and bring their visions for better ways into practical focus by situating them in possible regenerative and reparative futures.
Not all futures are imagined equal, and “positive” is a relative term. We support individuals and teams interested in imagining and being a part of transformed societies aligned with repair, regeneration, and social justice, and a positive re-integration of humans into healthy reciprocity with other species and ecological ecosystems.
We acknowledge that the present world is already a dystopia by many accounts. We believe deep change is possible, and we want it now.
Our Team
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Asha Singhal, Co-Director & Co-founder, is a biomimicry practitioner, architect, and researcher focused on design. Integrating biology, architecture, and technology, she weaves pragmatic narratives of hope inspired by nature. Beyond architecture, Asha bridges imaginative futures with reality. She has served as the Executive Design Lead at Biomimicry Frontiers and Advisor at Biomimicry Academy. With an international portfolio spanning diverse projects, she advocates for a world where our built systems not only harmonize with nature but also shape a possible and regenerative tomorrow.
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Jess Rimington, Co-Director & Co-founder, is a next economy practitioner and researcher focused on ethics. She is the co-author of Beloved Economies: Transforming How We Work. Jess served as co-director of the Beloved Economies research initiative, learning alongside more than sixty organizations and companies that were boldly breaking out of business as usual. Prior, Jess served as managing director of a post-capitalist, narrative change collective called /The Rules and executive director of a cross-cultural, education initiative rooted in principles of pedagogy of the oppressed.
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